Tell us a bit about yourself

I joined Damm more than 18 years ago. After 6 years as Marketing Manager of the mineral water business I became the Communications and PR Manager of the group. I’m a football lover.

What does your company do?

Damm is a brewing company based in Barcelona. It was founded in 1876. Brewing is Damm’s main business activity, although in the last few years the group has diversified into many different areas in the food industry and logistics. Damm has a strong commitment to society, which is mainly channelled through the Damm Foundation.

Estrella Damm has been a sponsor of F C Barcelona for more than 20 years; there is a natural synergy between the brand and the club

 

What led you to choose to enjoy the Barça VIP experience?

I wanted to understand for myself why so many people who live the Barça VIP experience want to do it again!

Why choose a Barça VIP experience at the Camp Nou?

Estrella Damm has been a sponsor of F C Barcelona for more than 20 years; there is a natural synergy between the brand and the club. The Barça VIP experience is the perfect way to reinforce the loyalty of our best customers.

How has the Barça VIP experience improved your business?

Individual attention to each and every one of our guests, exclusive service and the best views in the whole stadium have become cornerstones of our PR strategy.

Did it go down well among your clients/employees?

Our customers from all over the world are very excited to see Barça matches, and especially to live the whole Barça VIP experience. They think it’s fantastic!

People talk wonders about our catering. What was your favourite dish?

Please, ask me about my favorite drink! Beer, obviously! [laughs]. Actually, all the dishes I tasted were wonderful, but if I have to choose, the fish and the rice would be my choice.

Our customers from all over the world are very excited to see Barça matches, and especially to live the whole Barça VIP experience

A VIP moment that you’ll never forget...

At the Barça VIP experience I also had the opportunity to meet very interesting people who are not from the world of football, such as actors, singers or writers.