The Club launched its new web in Chinese at the end of the season as part of the international strategy for expansion with which FC Barcelona aim to reach all its fans across the globe. The expansion into Asia isn’t just a communication strategy though – it is also key to the Club’s social expansion.

The aim of the Penyes Segle XXI project is to strengthen the penyes brand, with the aim of increasing in quality as well as quantity, Penyes are expected to have a clubhouse as well as minimum number of members, so that they can act as ambassadors for the Club, meaning that any Club member, penyes member or supporter can find a welcome in any city across the world.

Global growth

The Àrea Social, led by its vice-president Jordi Cardoner i Casaus have prioritised big growth of the penyes movement at an international level and created a road map for an increase in the number of international supporters clubs.

Support widespread in Asia

China currently has two supporters clubs: The Penya Barcelonista “The Great Wall of China” in Beijing and the FCB Fan Club in Shanghai and the social presence of the Club in these two cities has been developing over the last 20 years.

In addition, there is a club in Hong Kong and the movement is clearly on the right track. According to the Club’s information, China has many millions of Barça fans which should ensure that the movement continues stays strong in the area.

Japan has traditionally been a stronghold of Barça support and after Spain is the country with the largest number of Club members with  the Peña FC Barcelona Japan and the Penya Blaugrana Sol Naixent are the pioneers of the penya movement in the country.

Starting a penya

A new system for starting up a supporters club has been developed this year, which is also applicable abroad, in line with the new rules and regulations approved by the board at the beginning of the year.

Click HERE to find out more about the process of starting up a penya and to download an application form.



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