Gerard Piqué in the Nike video wearing the Barça shirt / NIKE

Google have made public the list of video uploaded to their server that have received the highest percentage of visits and engagement in 2014. The fact that the second most watched video on You Tube during the year is a promotional video for Nike in which several stars of the world game appear speaks volumes about football ability to capture a global audience like no other sport.

Three FC Barcelona players appear in the video: Neymar, Andrés Iniesta and Gerard Piqué. The blaugranes show off their skills in the context of a dream match that also includes other players such as Cristiano Ronaldo, Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Thibaut Courtois and the goalkeeper Tim Howard.

Method of analysis

As of this moment, the video has been seen by almost 100 million users of Google’s service. In order to determine which recordings enter into the list, an algorithm is used that analyses not just the total number of times watched but also the interaction with the audience (watching time, likes, events) and the video’s audience retention (the quantity of people who have seen the video).