Leo Messi is one of the stars appearing in the new Beko ad / Dani Aznar

Barça’s Leo Messi is the star of a commercial produced by Beko, one of the club’s Partner Premiums this season. The video, which was recorded four weeks ago, also features his colleagues Luis Suárez, Andrés Iniesta and Neymar Jr and shows the players in very different situations to those in which we are used to seeing them.

The ad itself is being prepared for release at the same time as next week’s Clásico with Real Madrid, but we are delighted to be able to offer you this sneak preview in the form of behind-the-scenes footage of Messi’s recording session.

Biggest fan wave in the world

Beko and Barça want to combine forces to make Sunday’s match a celebration of world football. To do so, the club sponsor is organising the Beko Global Fan Wave, an initiative that is aiming to create the biggest wave in football history. You too can join in by going to website at www.bekoglobalfanwave.com.

All of the participants also go into a draw to win a trip to Barcelona for two people including flights, hotel, a visit to the Camp Nou, a tour of the city and tickets to watch Barça at home to Real Sociedad. Ten signed FC Barcelona shirts are also up for grabs.

Global sponsor

Barça and Beko signed a deal last June whereby the household appliances company has become one the club’s global sponsors for the next four years. Through this agreement, the Beko logo appears on the first team shirt-sleeve and also on the training uniforms. In fact, Beko is the first brand to sign a permanent shirt-sleeve deal with the club.

[[BOTOVERMELL::TAKE PART IN++THE BEKO WAVE::http://www.bekoglobalfanwave.com/::HOR::NF::NO-TRACKING::::::]]

Leo Messi, star of new Beko advert by fcbarcelona
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