Privacy Policy

1. DATA CONTROLLER

Upon registration, your personal data will be processed by FC Barcelona (hereinafter, “FC Barcelona” or “Club”), located at Calle Arístides Maillol s/n, 08028, Barcelona, and holder of tax ID number G-08266298.

2. PURPOSES AND LAWFUL BASIS

Your data will be processed for the following purposes:

PROCESSING PURPOSE LAWFUL BASIS AND DURATION
USER REGISTRATION

Upon registration, FC Barcelona will process your data in order to manage and maintain your user account, which will include all the information that we may gather about you, including, for example, your content or product preferences, information gathered directly from you via surveys, promotions, etc., or by simply browsing on our website.
Your data will be processed so we may provide you with all the contents of Barça TV+, as well as send you communications regarding news and contents on Barça TV+, and to contact you with a view to managing any incidents or management tasks related to your subscription.

All communications, whether newsletters or other commercial communications, or customer service, may be made by telephone and/or electronic means, such as SMS/MMS, direct messaging services, or email.

Additionally, upon making the pertinent payment, we may process your data in order to control potentially fraudulent transactions. This form of processing may involve data being communicated to providers who are experts in fraud prevention and management, in accordance with the details of the following section.

We process your data based on the contractual relationship between us.

Your data will be processed while you have a user account, or until you oppose processing.

NEWSLETTERS

In addition, you may subscribe to the following newsletters by granting your consent to each of them during the registration process.
- Newsletters on FC Barcelona products, such as tickets, merchandise, and digital products, as well as invitations to events or opinion surveys.
- Newsletters containing information on third parties, such as the FC Barcelona Foundation, or Club sponsors, who may hold initiatives designed specifically for Culers. These third parties will not have access to your information; FC Barcelona will send communications directly.


Our newsletters are always personalised and adapted to suit your interests, as described herein.

Furthermore, all of our newsletters will be sent using electronic means, such as SMS/MMS, instant messaging applications, or email.

Consent

 

Your data will be processed while you have a user account, or until you revoke your consent.
USER PROFILING We create profiles of our users. A profile allows us to offer better services adapted to our users’ preferences by providing quality, personalised contents. For more information about this form of processing, please see section 4 of this privacy policy.

Legitimate interest

Your data will be processed while you have a user account, or until you oppose processing.

ADVERTISING ON SOCIAL NETWORKS OR THIRD-PARTY SERVICES

There are certain social networks, applications and third-party websites that allow commercial communications or advertising to be sent to specific users.

With this information, the social network or application checks whether the user has an account on its platform before allowing FC Barcelona to create what’s known as a “Custom Audience” comprising the users who have registered as a Culer and who have consented to receiving FC Barcelona commercial communications in accordance with the aforementioned, and who also have an account on said social network or application. Thus, advertising may be shown to these users directly on said social network or application.

This type of activity may be carried out using different means, such as social networks like Facebook (Custom Audience), Twitter (Tailored Audiences), and Google (Customer Match).

Additionally, these social networks or applications allow user data to be shared in order to find or identify what is known as a “Lookalike Audience”, meaning users who have a similar profile to the FC Barcelona users on the social network or application in question, but who are not FC Barcelona users.

This type of activity is usually carried out using social networks specifically, including Facebook (Lookalike Audience), Twitter (Tailored Audiences), and Google (Similar Audiences). In this case, as its own users do not receive advertising directly, the basic data of all users is employed, including the data of users who have not agreed to receive commercial communications.

Regarding the data provided to said third parties, we believe it relevant that our users understand that only their email address or telephone number will be disclosed, and they will be encrypted when communicated, thus guaranteeing your data’s confidentiality and security. The entire process is secure thanks to a tool provided by the platform itself, which will allow the platform to identify you via its database.

Remember, if you do not wish to receive advertising through social networks or third-party platforms, you must restrict this using your user profile settings, as described in each platform’s privacy policy.

These social networks and/or applications will only provide us with your data duly anonymized and in statistical format. We will not be able to identify you again or discover other interests you have, unless you interact with us through one of our advertisements on the social network and/or application in question.

Legitimate interest

 

Your data will be processed while you have a user account, or until you oppose processing.

 

3. DATA DISCLOSURE

Your data will not be transferred, sold, rented or made available in any way to any third parties, except to FC Barcelona service providers that undertake certain activities for us (such as marketing and telemarketing services, customer service, payments, sending of our newsletter, etc.), but under no circumstances will they process your data for their own purposes. Some of these suppliers may be located outside of the European Union, as indicated in section 5.
Notwithstanding the foregoing, by making the payment, your data may be disclosed to third-party companies who will process your data as data processors and, therefore, they will determine the purposes and means for which they will be used, as is the case with Riskified Ltd., which will process your data forsecurity and antifraud control purposes in relation to the transactions you complete. Data disclosure by the Club to Riskified involves an international data transfer outside the European Economic Area (EEA), for which reason both parties assure you that the pertinent guarantees have been taken to ensure processing complies with the requirements set out in data protection regulations (for more information on these guarantees, you can contact us at any of the addresses indicated in section 7).
For more information about how Riskified processes your data, see: https://www.riskified.com/privacy/

4. PROFILING AND AUTOMATED DECISIONS

As described below, the Club may carry out user profiling by taking into consideration all of the data you provide.
For example, the following will be taken into account:

  • Your behaviour on the website, cookies, cursor movements, and your preferences and interests.
  • Behaviour when receiving our informative newsletters, such as which content you find interesting, according to the newsletters opened and how frequently (provided that you have consented to receiving commercial communications).
  • Interactions you may have through other channels, such as queries made on our information or contact channels.
  • Information that you may provide through satisfaction surveys.
  • Your behaviour in response to the digital content provided, type of content, your preferences, viewing time, etc.

You are hereby informed that we may process your personal data using automated means for some services. That means certain decisions will be made automatically without human intervention. For example, segmenting you according to whether or not you are interested in certain sections of the website, or if you use other services that we may offer.
Moreover, if you have agreed to receive commercial communications, they may be adapted and personalised based on users’ interests, whether that be based on requested products and services, data that we may deduce or obtain from your browsing behaviour, interest in certain content, or reaction to our notifications, among other things.
Said personalisation is partially automated in the sense that the Club determines the personalisation parameters but the technological platform generates the user profile. We do not send unsegmented, general notifications through this procedure, since we believe it is in the interest of both the Club and the user to send or receive relevant information, and because by not segmenting users the number of notifications received would not be altered, but rather just their content. In this regard, if you do not wish to be segmented, please do not register for Culer Membership.

5. INTERNATIONAL DATA TRANSFERS

FC Barcelona, as an entity with international reach, has international providers that may provide their services from outside the European Union. Therefore, it is possible that your data may be processed outside the European Union or the European Economic Area (for example, the provider for our newsletter, data storage, fraud management, etc.).
In any case, we ensure that the aforementioned processing of data is always protected by the appropriate guarantees, which may include:

  • Standard clauses approved by the EU: These are contracts that are approved by the European regulator and that provide sufficient guarantees to ensure that processing meets the requirements established by the European General Data Protection Regulation.
  • Third-party certifications: For example, Privacy Shield, a framework agreement between the EU and the United States, which establishes a standard framework for data processing pursuant to the requirements of the European General Data Protection Regulation.

6. DURATION OF PROCESSING

All data provided will be processed for the term established in section 2 of this privacy policy.
Notwithstanding said terms, your data may be stored, duly anonymized, for statistical or market research purposes, whenever possible, or duly blocked in order to comply with any of FC Barcelona’s legal obligations.

7. FURTHER INFORMATION AND EXERCISING YOUR RIGHTS

You may exercise your rights of access, rectification, erasure, objection, restriction or portability by sending written communication to the Data Protection Officer at Calle Arístides Maillol, s/n, 08028, Barcelona (Spain), or by sending an email to proteccio.dades@fcbarcelona.cat
If you have any questions or wish to make a complaint concerning how we process your personal data, you can contact our Data Protection Officer by emailing dpo@fcbarcelona.cat or by sending written communication to Calle Arístides Maillol, s/n, 08028, Barcelona (Spain), with the subject line “DPO”. If you do not receive a response within a reasonable time frame, you may file a complaint with the Spanish Data Protection Authority.

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