Tribute to the 90s and fans who grew up dreaming of wearing the Barça crest, embodied in the 2026/27 third kit

The FC Barcelona third kit for the 2026/27 season is available exclusively from this Wednesday 12 August at FC Barcelona and Nike physical stores and online. From August 17, it will also be available at other points of sale. The kit celebrates a story that only Barça can tell: youngsters who grew up as culers before becoming the players who now defend our colours.

Its retro design, inspired by the mid-1990s, reinterprets one of the club’s most iconic looks. The ‘Frost Green’ and ‘Cactus Dust’ colours dominate either side of the shirt, separated by a zigzag line, with the Spotify logo in the centre, the Nike logo on the upper right and the Barça Foundation logo on the back. The sleeves feature the Midea logo on the men’s kit and BIMBO on the women’s. Made with a jacquard structure and Nike Aero-FIT technology, the fabric promotes airflow to help keep players cool when temperatures rise.

A campaign celebrating the culer essence

The third kit is accompanied by a campaign highlighting one of FC Barcelona’s most distinctive characteristics: the bond between the club and the athletes who have grown up with it. Under the concept "Abans que jugadors, culers" (‘Culers before players’), the creative campaign celebrates something unique in elite sport: players who, long before making their first-team debuts, were already displaying the Barça colours from the stands, in the school playground or while imagining themselves wearing the club crest.

The campaign draws a parallel between childhood dreams and the present day for players developed at La Masia, showing that, in Barça’s case, the badge is not simply that of a club they join, but a feeling they grow up with. This connection turns the third kit into a symbol of the bond between fans and players, united by the same passion, the same way of understanding sport and the same crest.

The launch video accompanying the kit reinforces this idea by incorporating references to emblematic lines from the FC Barcelona anthem, in a tribute designed especially for culers that highlights how the campaign’s protagonists not only represent the club when they compete, but have also been part of its fanbase since childhood.