Google Gemini and Google Pixel have become new partners of FC Barcelona as the Club's Official Consumer AI Partner and Official Mobile Phone Partner, respectively. This partnership will enable fans to channel their passion for Barça through fully personalized experiences, both at home and at the stadium, powered by the capabilities of artificial intelligence and the performance of next-generation mobile devices.

00:32
Google Gemini and Google Pixel become new partners

Google Gemini will put an expert football analyst in fans' pockets, helping them better understand match tactics. It will also foster community by transforming matchday emotions into fan chants or imagining what it feels like to score the winning goal from the pitch at Spotify Camp Nou.

Meanwhile, Google Pixel smartphones will take center stage in exclusive digital content showcasing the daily lives of the Club's men's and women's first football teams, along with other exciting experiences that will allow fans to fully personalize their device interfaces with Barça branding.

This new partnership combines Google's technological expertise with FC Barcelona's global reach to take fan engagement to the next level. By placing artificial intelligence and cutting-edge technology at the heart of the collaboration, the Club aims to redefine how it connects and interacts with its supporters.

Statement by de Esther Marinas, Marketing Director at Google:

"We are thrilled to partner with FC Barcelona, a club that has not only built champions on the pitch but has also defined football culture off it. By bringing together Google Pixel's hardware and Google Gemini’s capabilities, we want to reimagine what a sports partnership can be. Together with FC Barcelona incredible global fanbase, we will enhance how they capture, analyze, and celebrate the game we all love — making the matchday experience more personal, creative, and accessible for everyone."

Statement from Marc Bruix, Global Sponsorships Director at FC Barcelona:

"At FC Barcelona, we are very proud to announce this pioneering partnership with Google Gemini and Google Pixel. This collaboration is unique, bringing together cutting-edge technology and a passion for football. Together, we will offer our fans new ways to connect with the Club, from exclusive digital content captured with Pixel to new AI-powered perspectives through Gemini. This partnership will bring fans closer to the action than ever before."

About Google Gemini 

Google Gemini is your personal, proactive, and powerful AI assistant, designed to help you unlock your potential, master complex topics, and bring your wildest creative ideas to life. From organizing your day to providing deep, grounded analysis, Gemini is built on Google’s most advanced AI breakthroughs and integrated across Google's most popular apps and services.

About Google Pixel 

Pixel phones, tablets, watches, and earbuds are engineered by Google for personalized help throughout your day, to help you save time and do more of the things that you enjoy. Pixel’s incredible cameras, cutting edge Gemini Intelligence, and intentional design are all part of reimagining what a phone can do for you.

More news here