FC Barcelona have unveiled their away kit for the 2026/27 season, created in collaboration with Nike and the Kobe Bryant brand. Following the first chapter of the partnership launched last season, this second year strengthens a strategic alliance built around shared values of competitiveness, ambition and excellence.

The creative campaign is built around the idea of confidence earned through hard work, conviction and the constant ambition to push beyond your own limits. It is an attitude that naturally reflects both FC Barcelona's competitive identity and Kobe Bryant's legacy, with both icons sharing the same relentless drive: to keep competing in order to go even further.

The new kit is a visual expression of that mindset. Inspired by the aesthetic universe of the Kobe brand, it features black as its dominant colour, a symbol of the determination and competitive intensity that define both FC Barcelona and the Kobe Bryant brand, combined with a gradual fade into purple at the bottom of the shirt, a colour closely associated with Bryant's sporting career. Gold detailing reflects the constant pursuit of major challenges and trophies, while a series of graphic elements incorporate subtle references to the Kobe Bryant brand identity.

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Among the standout design features are a pattern inspired by snake skin, an iridescent FC Barcelona crest, the Kobe logo on the chest and a hidden Kobe Bryant quote inside the collar: "Leave the game better than you found it."

The message encapsulates an approach to sport founded on commitment, self-improvement and legacy. Made using Nike AeroSwift and Dri-FIT ADV technology, the new kit is designed to deliver maximum performance in competition, combining lightweight construction, breathability and comfort to help both the men's and women's teams perform at the highest level.

A campaign built around a competitive mindset

The launch of the new away kit is accompanied by a global campaign centred on the mental strength behind every great achievement. Through audiovisual content, photography, digital storytelling and international activations, the campaign places confidence, determination and ambition at the heart of its narrative.

The creative concept reinforces the continuing partnership between FC Barcelona and the Kobe brand, establishing a distinctive visual identity that goes beyond the shirt itself and connects with a new generation of supporters, both on and off the pitch.

Aïcha Cámara, Alejandro Balde, Claudia Pina, Ewa Pajor, Frenkie de Jong, Gavi, Kika, Marc Bernal, Patri Guijarro and Pedri front the campaign for the new 2026/27 away kit, which will be available exclusively from Friday 24 July through the FC Barcelona online store, Barça Stores and Nike retail outlets. The kit will make its on-pitch debut during pre-season, in the first team's opening fixtures.

 

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