FC Barcelona is driving forward a new phase in the business use of the new Spotify Camp Nou after implementing, several months ago, a revised commercial strategy in the hospitality area, which is already delivering very positive results. The upward revision of revenue forecasts linked to VIP seating and new sponsorship agreements confirms the strength of this new approach. With the stadium fully complete, the Club predicts that it will be able to increase total revenues from its operation by approximately 350 million euros, consolidating the venue as one of its major economic engines.

As such, a few weeks ago the Club launched a new Barça Hospitality product that allows customers to become exclusive holders of a VIP seat at the Spotify Camp Nou for a period of between 15 and 30 years. This initiative represents a qualitative leap in the way hospitality is understood, transforming the relationship with clients into a long-term, stable bond with greater added value.

An exclusive, flexible product with greater value

The new proposal introduces an ownership model that provides contractual stability and operational flexibility. During the length of the contract, the holder can resell the licence, return it to the Club, pause for a season, or commercialise certain matches through the FC Barcelona. This structure turns the VIP seat into an asset with a greater management and planning capacity, making it especially attractive for companies and professionals seeking experiences linked to the Barça brand.

The licences also include access to the Business Club, an exclusive networking platform that plans to organise around ten events per year. In this way, the hospitality experience goes beyond matc hday and becomes a year‑round tool for relationship‑building and creation of opportunity

The rollout has begun with around 2,000 seats, following a progressive growth strategy that prioritises scalability and the preservation of exclusivity, key factors to sustaining demand and the product’s premium positioning.

A benchmark stadium for hospitality and experience

The new Spotify Camp Nou will offer multiple option in terms of hospitality, corporate spaces, and personalised experiences. Its architectural design, the redistribution of seating tiers, and the expansion of VIP rings allow for a more diverse, innovative offering tailored to differing client profiles.

With a total of 9,400 planned VIP locations once the project is completed, after integrating the 5,400 already commercialised, the 3,000 that will be placed on the market, and the future incorporation of existing contract renewals, the stadium will increase its hospitality capacity by 3.5 times compared with the previous model. On top of this, an additional 1,000 positions will be added, whose strategic purpose will be announced soon, further increasing growth potential.

The licence cost ranges from €20,000 to €80,000, depending on location and contract duration, while annual fees are set between €6,000 and €12,000, creating a structure that combines exclusivity, revenue predictability, and long‑term commitment.

With this approach, the Spotify Camp Nou is set to become a unique benchmark in hospitality and in the overall experience for users, clients, and club members. The new stadium not only expands its premium offering but is also raising the standards of service, comfort, technology, and personalisation, strengthening the emotional bond with supporters and positioning FC Barcelona as an innovative, sustainable organisation ready to lead the stadium model of the future.

 

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