FC Barcelona and Uber present their new agreement alongside Pau Cubarsí
FC Barcelona and Uber have signed a strategic agreement making the transport platform a new Official Partner of the Club until 2027. The agreement was presented this Wednesday at an event held at FC Barcelona’s facilities, attended by first-team player Pau Cubarsí, FC Barcelona’s general director Manel del Río, and Uber’s CEO for Spain and Portugal, Felipe Fernández Aramburu.
The partnership aims to improve fan mobility and traffic management around the new Spotify Camp Nou and the various areas of Espai Barça. As part of this, the agreement includes the implementation of pick-up zones for users, as well as the promotion of sustainable mobility solutions, such as Uber’s 100% electric service, which has been available in Barcelona for the last few weeks.
To celebrate the agreement, FC Barcelona and Uber are launching a limited edition of 30 fully customised CUPRA Tavascan vehicles in the Club’s colours. Users will be able to get a ride in one of these cars through the “Electric” service on the app.
As part of this sponsorship, Uber and Uber Eats will also have advertising space at Spotify Camp Nou and will be able to carry out various corporate and brand-related activities at the stadium.
Statements by Manel del Río, General Director of FC Barcelona:
“This agreement with Uber strengthens our commitment to innovation and collaboration with leading brands involved in transport solutions. The partnership is born out of the aim of improving fan mobility and traffic management around the new Spotify Camp Nou, taking advantage of the sustainable solutions already available in Barcelona. We want to offer our members and fans a comfortable, safe, and environmentally friendly way to travel.”
Statements by Felipe Fernández Aramburu, General Director of Uber in Spain and Portugal:
“FC Barcelona doesn’t just arouse passion, it moves the city. With this agreement, we want to do our part to make the experience of going to the stadium even better. We hope Barça fans enjoy the ride in their 100% electric CUPRA in their team’s colours.”