STANLEY® and FC Barcelona have decided to extend their successful long-term partnership agreement through to 2028. The understanding will see the partnership between the brands enter a new phase of a relationship now over a decade long, and will ensure the US company remains the Official Hand Tools Partner for the Club.

The new contract will see STANLEY have a notable brand presence in and around the Spotify Camp Nou and a wide range of joint branding actions, including hospitality activities at the stadium. The agreement includes the promotion of hand tools, power tools, mechanical tools, storage systems, power gardening products and industrial solutions.

Ever since the first collaboration in the 2014/15 season, STANLEY have rolled out actions on the Club’s branding, merchandising and digital channels. Those campaigns placed STANLEY closer to the action and to customers, and have helped introduce their products to fans, namely versatile, reliable and resistant tools.

Statement by Marc Bruix, FC Barcelona Director of Partnerships:

“We are delighted to renew our collaboration with STANLEY, a company that embodies the values ​​of quality and reliability, values that clearly identify with FC Barcelona. This collaboration will help us continue to connect with our fans around the world, offering unique experiences both for them and STANLEY customers.”

Statement by Darren Barber, STANLEY Senior Marketing Director, EMEA-ANZ:

 “This renewal extends an already successful collaboration, aligning our brand with a team that plays at the highest level. As a Club, FC Barcelona inspire both on and off the pitch, setting the standard in performance, team spirit and inclusiveness — values ​​that STANLEY share and firmly believe in. It is an honour to continue supporting a team that has earned a reputation through its outstanding achievements — and which knows how to respond when it matters most.”

About STANLEY

STANLEY has set the precedent for quality tools and engineered solutions for professionals around the globe for more than 180 years. With a legacy of reliability, STANLEY is the No. 1 tapes manufacturer in the world and continues to drive the industry forward with innovations including the STANLEY FATMAX® product line as well as hand tools, power tools, storage and accessories that make life easier.

For more information, please visit: https://www.stanleytools.co.uk

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