Based on its positioning as one of the world’s most appealing sports brands, the active commercial approach adopted by FC Barcelona continues to bear fruit. Work over the last few months has led to an agreement with the home appliance company Midea to join the blaugrana family as an FC Barcelona Main Partner and Official Home Appliances Partner from the 2026/27 season. The agreement will run for five seasons through to the 2030/31 season.

The Midea sponsorship will begin on 1 July 2026 and among other aspects, will see their logo included on the left sleeve of the FC Barcelona first team jersey, both on matchday and during training. There may be several months to go yet, but the agreement has already been signed by FC Barcelona first vicepresident Rafael Yuste and president of Midea International Business Lewis Fu on September 2nd at the Club offices.

About Midea and Midea Group

Midea is a home appliance brand within the Smart Home Business of Midea Group alongside Industrial Technology, Building Technology, Robotics and Automation, Medical, and Smart Logistics.

Midea Group, established in 1968, employees over 190,000 globally, generated a revenue of $57.5 billion in 2024, and ranked 246th on the Fortune Global 500 in 2025.

Statement by Rafael Yuste, first vicepresident of FC Barcelona:

“It will be an honor for FC Barcelona to welcome Midea, starting from the 2026/27 season, into the great Barça family. Its leadership in the field of smart home solutions and its commitment to research and innovation are perfectly aligned with the spirit of an FC Barcelona that looks to the future. This alliance once again demonstrates the power of the Barça brand as a magnet for companies from around the world that see FC Barcelona as the best platform for their projects.”

Statement by Lewis Fu, president of Midea International Business:

“FC Barcelona is one of the most successful clubs of all time and one of the most popular sports teams in the world. We look forward to a long partnership where Midea and FC Barcelona are the world’s No. 1 on and off the field.”

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