FC Barcelona is establishing a new paradigm in its commercial strategy through the unprecedented success of its Espai Barça sponsorship program. This project not only represents the transformation of an iconic stadium but also serves as a global platform for revenue and visibility, reinforcing the Club’s position as one of the most powerful and innovative sports brands in the world.

Espai Barça, through its full-scale renovation and the creation of the new Spotify Camp Nou, is a strategic project with the main objective of generating long-term, sustainable, and recurring income. This vision is built on a commercial offering that is far more ambitious and unique than traditional models, with a focus on high-end VIP boxes and seats that will triple the current offering. In addition, the development of innovative sponsorship agreements linked to the stadium marks a qualitative leap, significantly boosting FC Barcelona’s revenue-generating capacity.

The landmark agreement with Spotify for the stadium naming rights opened the door to this new phase. Since then, the program has quickly evolved, adding a wide and diverse portfolio of Espai Barça-specific partners. Among the most prominent are leading technology companies such as HPE, Fortinet, and Orange/New Era, which contribute competitive advantages in cybersecurity, networking, and 5G connectivity. Sustainability, an increasingly strategic and cross-cutting value, is represented through the partnership with Artemeter, while VIP experience quality is ensured with FIGUERAS and other specialized partners.

Companies from a wide range of sectors—such as Carrier, Disano, Fever, Roca, Raventós-Codorníu, EHEIM Möbel, Panasonic, TK Elevator, and Ciments Molins—further reinforce this network of alliances, providing innovative solutions and high-value services that enhance the overall experience at Spotify Camp Nou.

A Project with Local Roots and Global Reach

The Club has always proudly embraced its Catalan origins, which is why companies from Barcelona and Catalonia with a clear international vision have joined the project as Espai Barça partners. This initiative, in addition to being a city and country project, aspires to become a global benchmark in commercial and sports management.

The Club’s commercial strategy now targets not only the B2C segment—with brands looking to connect directly with end consumers—but also, for the first time, the B2B sector, with companies aiming to build corporate and strategic relationships around Espai Barça. This creates important synergies that enhance the Club’s global reach while fostering its economic and social sustainability.

Global sponsors of the Club, with rights to Espai Barça assets, also play a decisive role in this success. Spotify, Nike, and Ambilight TV lead the list of main partners, while other international brands such as Cupra, Damm, Konami, HMD, Bimbo, and Prime contribute to ensuring a robust and diverse commercial ecosystem.

The new sponsorship program, which officially comes into effect on July 1, 2025, will allow the Club to launch this new commercial era of Espai Barça with a solid and diverse portfolio of partners, maximizing its economic potential from day one.

Economic Impact and Outstanding Commercial Results

The results achieved so far reflect the strength and long-term vision of Espai Barça’s commercial strategy:

  • €43.6 million in annual recurring sponsorship revenue derived from Espai Barça assets.
  • €331.1 million in Contractual Obligated Income (COI) signed for the coming years.
  • Of this amount, €44.6 million comes from Espai Barça-specific partners.
  • €286.5 million comes from global Club sponsors with rights over Espai Barça assets.

These figures highlight not only the Club’s ability to turn its infrastructure into a top-tier commercial asset but also the trust and commitment of sponsors in a project that combines innovation, sustainability, and both sporting and business excellence.

Espai Barça thus emerges as a global benchmark in the commercial management of sports assets, ready to generate significant income to continue investing in sporting excellence and fan experience, while maintaining the Club’s financial stability. The constant and rigorous work of FC Barcelona’s commercial department has been essential in reaching this level of success, marking a clear path toward the future and reinforcing the Club’s status as a global powerhouse beyond the pitch.

More news here