With just one day to go before the start of the Liga Endesa play-offs, which start on Tuesday with Barça playing away to Unicaja Málaga at 9:15pm, the club has released a motivational video titled ‘INNEGOCIABLE’.

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'INNEGOCIABLE', a motivational video featuring the basketball team

With it's emotionally driven narrative, it features several of the players, including Tomas Satoransky, Jabari Parker, Joel Parra, Kevin Punter, Nico Laprovittola and Raul Villar. It's a tribute to the character of Joan Peñarroya’s squad, who have battled throughout the season, overcoming all kinds of obstacles, and to the fans who have carried them through the hardest moments of all, through every match, every victory, and every challenge. With no home-court advantage, the match on Friday 6 June at the Palau Blaugrana (7pm) will be the only game in the series where the Barça supporters will be able to rally behind the team as they fight for a place in the semi-finals.

Six non-negotiable values

Roots, Commitment, Effort, Teamwork, Resilience, and Ambition are the six non-negotiable values shared by a club, a team, an arena, and its fans. These are values that go beyond sport and build something greater, stronger, and unbreakable.

Following this thread, with the Palau Blaugrana dimly lit as a symbolic stage, the audiovisual piece offers a special and emotional end-of-season reflection: drawing the viewers into their own memories, until they arrive at this non-negotiable formula, the essence of culer DNA.

 

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