The Club's 125th anniversary saw CAT make its big debut and it has become fully immersed in everything FC Barcelona ever since, whether at institutional events, social events, or online. ​Presented during the gala event at the Liceu in Barcelona in November last year, the Barça mascot is now firmly established as a strategic asset for the Club. With an image inspired by the Barça crest and a name that pays tribute to its Catalan roots, CAT represents the institution's youthful, inclusive, and international spirit.

Led by the FC Barcelona Identity department, the CAT project was developed in collaboration with the famed Grangel Studio, who designed iconic characters for DreamWorks, Sony and Universal Pictures, in films such as Madagascar, Kung Fu Panda and Corpse Bride, as well as winning an Oscar for Pinocchio and an Annie for Spirit.

The CAT mascot is a real success story. It's a mascot that represents Club values, developed based on the crest, one of the most iconic symbols in Barça's history. Furthermore, it was created to pay homage to its Catalan roots via its name, also joining the Club in being proud to represent the city of Barcelona around the world. Whether via live appearances, in online content in FC Barcelona digital platforms, or through its own profiles on Instagram (@catculer) and TikTok (@cat_culer), the CAT mascot conveys everything that makes Barça ‘more than a Club’ in this sense.

The success of the CAT mascot and Barça's commitment to this new brand asset has also seen connections with new audiences and the mascot gaining a place in blaugrana fans' hearts, so much so that the Club will officially launch the exclusive 'CAT' capsule collection for younger fans aged two to six years old on 22 April. The collection has been designed based on the blaugrana mascot's visual identity, integrating its image and style, and comprises two t-shirts, two sweatshirts, one cap, and two different designs of pairs of socks.

Fully part of the blaugrana family

The CAT mascot is now part of FC Barcelona day to day activities during games and events, consolidating its role in the Club ecosystem. It is always involved with the men's and women's football first teams, whether more informally during training, player arrival, or moments during matchdays, or through more specific content-creating actions. It is also there with the professional teams, and its visits to the Palau Blaugrana really light up home matches.

Let's not forget that it is also involved in some of the Club's events, having a role during FC Barcelona's more institutional affairs. A recent example came at the 2025 Mobile World Congress, as part of the Sports Tomorrow Congress, a demonstration of the links between the CAT mascot and innovation and technology, proof of how it is being used away from the pitches and courts. It has also participated in recent Barça Foundation events.

Upcoming appearances for CAT include the 2025 Copa del Rey final at La Cartuja stadium in Seville on 26 April, one of the most hotly awaited Clásicos of the season. Its presence at other away days will also be weighed up in the sense.

Viral content in social networks

The CAT mascot is proving to be a viral hit, creating content every day, whether for the Club as an institution or alongside any of the professional sports teams. When it comes to Instagram, it has become the second most followed mascot on the platform, with 568,000 followers, with constant growth since its presentation, creating valued content in the early months, and accumulating 17.8 million views and over 1.2 million total interactions. As such, over 650,000 separate accounts have actively participated by liking, commenting, sharing, and saving the published content.

Some of the most notable content with the highest number of interactions include the videos with dances, which have seen the Barça mascot show off its moves at the Estadi Olímpic Lluís Companys or at the Palau Blaugrana. With its warm and fun style, its dances and its closeness with fans, players, coaches – with actions like for Hansi Flick's birthday – and even with president Joan Laporta, CAT has managed to connect with audiences and generate different value opportunities.

In its TikTok profile – with 11.2 followers – the CAT mascot reels are proving a big hit, with over 23 million views. This is in addition to 2.8 million likes, 280,000 comments and 61,000 shares, with a total of one million visits to the profile.

Other key content includes the collaborations with mascots from other clubs, making the most of the men's football first team matches. Girona FC's Mosca Sisa, CD Leganés' SuperPepino, and Real Sociedad's Txurdin are some of the colleagues the CAT mascot has interacted with, further strengthening the ties between clubs, and its integrating spirit with a pleasant and positive nature has been evident, also reflecting the character of FC Barcelona.

A potential new commercial asset

Its impact has also aroused interest among different brands, given it can connect with a younger audience. FC Barcelona are weighing up the commercial value of the CAT mascot to the extent that work is already under way to identify potential sponsors who may want to link their image directly to the Barça mascot. The character's versatile nature and good reception give it value for brand actions with a highly visible impact. The Club aims to start to define and implement some of these actions during 2025.

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Mascot CAT, FC Barcelona's star signing

 

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