FC Barcelona professional teams will sport the Lassa Tyres logo for four seasons. / VÍCTOR SALGADO-FCB

This morning, FC Barcelona and Lassa Tyres officially presented the sponsorship deal that they signed on June 2 last year and which makes Turkey’s leading tyre manufacturer  the main sponsor of the professional sections, and at the same time an official partner of the Club in relation to football. The agreement is until 30 June 2019, and is a first for FC Barcelona, as the professional sports sections (basketball, handball, futsal and roller hockey) have never before shared the same main sponsor.

The presentation took place in the Ricard Maxenchs pressroom at the Camp Nou, and was attended by FCB president Josep Maria Bartomeu, vice-president and head of the Marketing and Communication Area, Manel Arroyo, as well as the captains of each of the professional sections. Lassa Tyres, the Official Tyre of FC Barcelona, was represented by Hakan Bayman, (Brisa management board member), and Yiğit Gürçay, director general of Brisa, which owns the Lassa Tyres name and was founded 41 years ago.

Since the start of this season, the professional sports sections have been wearing the logo of Lassa Tyres on the front of their shirts and they have all been known by the same name: ‘FC Barcelona Lassa’. Today, before the presentation, the handball, futsal and roller hockey teams all posed for their official photographs wearing the new kit. The President and the teams also appeared in photos with the representatives of Lassa Tyres.

The agreement between FC Barcelona and the Brisa company, Europe’s seventh biggest tyre manufacturer, offers Lassa Tyres, among other benefits, association and image rights, including in the digital area, as well as promotion and hospitality rights, both in relation to the professional sports teams and the Palau Blaugrana pavilion, and for football and the Camp Nou stadium.

This deal marks yet another step forward in FC Barcelona’s ties with the Turkish market. Barça is one of the most followed clubs on social networks in the country, with 11.5 million potential fans. Its Facebook account has 2.5 million followers, placing it seventh in the overall ranking, and Istanbul is twentieth in the worldwide list of cities, with 550,000 followers on the social network. Turkey is also one of the countries with the most followers of the @fcbarcelona Twitter account.

Statement by Josep Maria Bartomeu, president of FC Barcelona:

With this agreement with Lassa Tyres
we have achieved an objective that was a long time in the making by obtaining a global sponsor for FC Barcelona's professional sections. This sponsorship is a boost for our teams and demonstrates our clear commitment towards strengthening the Club's multisport philosophy. This sponsorship will allow us to extend our presence not only to Turkey, a country where the Club evokes admiration and draws more fans every day, but also worldwide.

Statement by Manel Arroyo, vice president of FC Barcelona:

This agreement is further proof of the
Club's internationalisation and is part of our strategy to expand FC Barcelona's presence worldwide. Our chosen partner, Lassa Tyres, is a brand that shares our commitment to having a global presence. Moreover, the Turkish market is key for us according to data that situate Barça as the most followed football club in the country. This sponsorship will also reaffirm our ties with Turkey, where we already have other important sponsors, and will bring us closer to the country's fans.

Lassa Tyres new FC Barcelona partner por fcbarcelona
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