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You need to come to the stadium in order to say #Iwasthere

The Camp Nou is about to witness its first Liga action of the new season against Málaga on Saturday 29 at 8.30pm CET. In preparation, today Wednesday saw the launch of the new #Iwasthere campaign to promote ticket sales for home matches.

The trilingual promotion (#Johiera, #Yoestuveahí, #Iwasthere) was a massive success last season. So the club is once again going to be stressing how, when discussing Barça matches with friends and acquaintances, it’s so great to be able to tell them that you were actually there in the stadium to see it happen live.

In the treble winning 2014/15 season, an astonishing 2,140,844 people were able to say #Iwasthere to see a game in La Liga, the Copa del Rey or the Champions League. That’s 4% more than the previous season. But with the team playing slightly more games, the improvement was even more pronounced when calculated per game. The average attendance of 73,822 was 8% up on the year before.

Things bode well for the 2015/16 season. The Joan Gamper match against AS Roma drew a monster crowd of 94,422, and even despite the poor result in the first leg, the Spanish Super Cup against Athletic Club Bilbao still attracted a massive 88,834 people to the stadium. And a large proportion of those were tourists, at whom the marketing campaign in English is particularly aimed.

Sharing experiences

Another of the ideas behind the ‘#Iwasthere initiative is to get people coming to the Camp Nou to share videos and photos of their experience on social networks using the hashtag. With the team storming to victory in all three major competitions and the ‘trident’ setting records left, right and centre, loads of that content went viral. Here’s hoping for plenty more of that in 2015/16!

FC Barcelona can offer a wide range of channels for the purchase of tickets, meaning it has never been easier to find a seat in the stadium. Tickets are available via the club website at www.fcbarcelona.com, in person at the Camp Nou ticket offices, at tourist information centres in Barcelona, at official club stores and at El Prat Barcelona Airport.


#IWasThere FC Barcelona - Málaga CF por fcbarcelona
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