FC Barcelona sponsor Lassa Tyres have launched their latest advertising campaign which features an array of the Club’s stars.

Arda Turan, Gerard Piqué, Luis Suárez, Neymar Jr, Ivan Rakitic, as well as the captains of the basketball and handball teams, Juan Carlos Navarro and Víctor Tomás respectively, are present in the Turkish brand’s global television advert.

The latest campaign which goes by the slogan of "the tyre that never tires" aims to enforce the values of the brand and, in particular, its effort to offer maximum quality tyres which can meet a range of needs in terms of performance, durability, safety and values, on different surfaces and weather conditions.

The advert shows the tyres, with their incredible performance and durability, as a reliable teammate of the FC Barcelona players on their road to success. In the advert, Lassa Tyres and the players encounter various challenges which they overcome together. The campaign launches with the slogan "Barça's Best Kept Secret".

Halit Sensoy, International Sales and Marketing Director of BRISA, says that Lassa Tyres is “committed to offering the highest possible quality in security and durability on all types of roads, in all regions of the world and at all times of the year.

“The same can be said of the FC Barcelona stars. They give their maximum effort for their supporters.”

The advert, which will initially be aired on Eurosport, will continue to be broadcast until May 2016. It will also be available on YouTube and on the social media channels of both Lassa Tyres and FC Barcelona.

Lassa tyres launched its main global TV ad... por fcbarcelona
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