The players take part in the Beko film

Lionel Messi, Luis Suárez, Gerard Piqué, Arda Turan and Marc-André ter Stegen are the stars of a new short film by Beko, ‘Time to Play’, where they have revealed what it means to play the Barça way, why playing football is so important to them and why having fun every day is an essential part of life in Beko’s new ‘Time to Play’ short film.

As part of Beko’s Official partner of play campaign, ‘Time to Play’ features Lionel Messi, Luis Suárez, Gerard Piqué, Arda Turan and Marc-André ter Stegen showing why having time to play every day and having fun should be an important part of real people’s lives, just as it is in the lives of some of the world’s best international footballers.

‘Time to Play’ sees the famous five meeting and interacting with playful animations of themselves, created by FC Barcelona Premium Partner Beko, alongside interviews with the players and clips of the stars in action on the pitch.

The Official partner of play campaign is built on FC Barcelona’s skilful, attacking football played with freedom and enjoyment both on and off the pitch, a style of play that epitomises the true spirit of football. As a brand, Beko supports people in their busy lives by providing faster, more efficient home appliances, giving them more time and freedom to ‘play’ every day with the spirit of FC Barcelona.

Beko and FC Barcelona

Beko is the international home appliance brand of Arçelik Group and a Global Premium Partner of FC Barcelona. It offers product lines that include major appliances, air conditioners and small appliances. Beko is the second largest brand in Europe in the white goods sector and has been the fastest growing brand in the overall European market in the last seven years.

Beko is an Official Premium Partner of FC Barcelona. Beko signed a four-year sponsorship deal at the start of the 2014/15 football season that runs through until the end of 2017/18 season. It is a worldwide partnership that sees the Beko logo placed on the sleeve of the team’s kit.

Beko and FC Barelona: Time to play byfcbarcelona
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