The first team players get involved in Chinese New Year / Photomontage FCB

The Barça first team players have took it upon themselves to engage on a personal level with the Club’s Chinese fans who are currently celebrating the beginning of their new year. Two of the first team captains, Xavi Hernández and Sergio Busquets, as well as Ivan Rakitic, Pedro and Sergi Roberto all send a message in Chinese to celebrate the entrance of the Year of the Goat, the animal that represents tranquility and consistency in Chinese tradition.

The video was filmed at the Ciutat Esportiva Joan Gamper and the setting was styled in traditional Chinese fashion. The players can be seen opening gifts from Suning, Barça’s first ever Chinese sponsor.

In recent years FC Barcelona has aimed to participate in the celebration of Chinese New Year with various events and special content for the fans in the Asian giant. The Club has also been careful to recognise the most important dates in the Chinese calendar such as the Autumn Festival, Chinese National Day and of course New Year. Furthermore, initiatives that strengthen bonds with China, where there are millions of blaugrana fans who follow all the latest about the Club via the official website fcbarcelona.cn and through various social platforms such as the official accounts with Tencent Weibo and Sina Weibo. In these networks there are already more than eight million Chinese Barça fans who follow the very latest news at the Club. In addition, the Chinese website has one of the biggest audiences of all within FC Barcelona’s digital platform.

“China is a very important country in terms of spreading the blaugrana fanbase,” according to Didac Lee, the Barça director for the Area of Media and Communication with responsibility for New Technologies. Lee, who himself is of Chinese ancestry, considers the country to be “a strategic area for any club that aspires to be a global leader.” He continued: “for some years now we are carrying out a lot of work in the country from a digital perspective and also on the ground.” It is worth remembering that the Club is working hard with its strategy via its office in Hong Kong. The partnerships set up in recent years with Tencent and Suning are an attempt to lead the way in the region.

FC Barcelona commemorate Chinese New Year por fcbarcelona
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