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Piqué, Neymar, Iniesta, Suárez and Messi stars of the new Beko campaign / FCB

The FC Barcelona first team players are the stars of the new advertising campaign by Beko, a global sponsor of the Club. The promotional video for Europe’s second most important white goods company highlights the brand’s relationship with the blaugranes and the importance of innovation and team work for both organisations.

Messi, Neymar Jr, Piqué, Suárez and Iniesta are the Barça players who feature in the video for Beko. The publicity campaign sees images of the players on the football field mixed with those of the players in their home lives, highlighting the importance of team work. In that sense, Beko’s white goods help families from all around the world with their housework, ‘”forming a team” with them to make life easier.

Via the new campaign, that includes a television advertising, print advertising, digital media and social media, the Club’s global sponsor hopes to reach people around the world. In that way, it will encourage fans to join forces with Beko using the hashtag #JoinOurTeam.

Javier Faus, first vice president of the Economic Area FC Barcelona:

 “Our players taking part in this campaign forms part of the global commercialisation and social responsibility strategy that comes about due to the global sponsorship agreement with Beko, something we are very proud of. The campaign highlights the important of working as a team, one of the values that defines us a Club.”

 Hakan Bulguru, CEO of the Arcelik group, owners of the Beko brand:

 “We are very proud of our four year agreement with one of the biggest teams in the world, FC Barcelona, and we hope that this campaign will help strengthen our brand around the world.”

 Tülin Karabük, CMO of the Arcelik group, owners of the Beko brand:

 “To see top level players doing their job out on the field reminds us all that with team work you can achieve incredible results. At Beko, our white goods help families every day, offering innovative and intelligent solutions and we hope that our new campaign emphasises the fact of who we can help achieve success and inspire one and another through working as a team on the field and at home.”


Beko & FC Barcelona - L'esperit d'equip por fcbarcelona
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