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Neymar and the members of boths parts during the act / MIGUEL RUIZ-FCB

Acuerdo del FC Barcelona con Tenys Pé Baruel

[[DES_1]]FC Barcelona has reached a sponsorship agreement with Tenys Pé Baruel to make the number one foot deodorant used by Neymar Jr and the Brazilian national team an Official Club Sponsor in 2015. The agreement continues the Club’s policy of forming partnerships with some of the world’s leading brands, in this case incorporating its first ever Brazilian sponsor.

The agreement was announced this Monday morning at a press conference held at the Ciutat Esportiva Joan Gamper and attended, in representation of FC Barcelona, by the vice-president for economy Javier Faus and first team player Neymar Jr, and for Baruel, its president Silvio Roberto de Moraes, and its CEO Daniel Tiraboschi. The Brazilian striker will be the main spokesman for the partnership throughout its duration.

This is also the first sponsorship contract to result from the agreement signed recently with NR Sports, which has managed Neymar Jr’s image rights since 2006 and though which this company is exclusively responsible for seeking sponsors in Brazil. The fact that Baruel also sponsors the Barça striker will generate unique synergies in a territory where FC Barcelona already has a huge following on social networks.

Barça has almost five million Brazilian Facebook followers, making it the Club’s third biggest country, after Indonesia and Mexico, on this social network, while this country’s Twitter account is about to reach 200,000 followers, making it one of the fastest growing of the Club’s fifteen accounts. In October 2013, Barça also launched a version of its official website designed especially for the Brazilian market (www.fcbarcelona.com.br).

Through this agreement, Baruel acquires the right to use the Barça brand in communication and marketing, hospitality and image association campaigns. The foot hygiene company is also planning to launch a specially developed line of products to tie in with the partnership.

Statement by Javier Faus, vice-president for economy at FC Barcelona

“We are delighted to have signed a deal with our first sponsor in Brazil, a priority market for us. This agreement will bring us closer to our Brazilian supporters who live football with such intensity. At the same time, the fact that they sponsor our player Neymar Jr shows their commitment to and association with the football world”.

Statement by Neymar Jr, FC Barcelona first team player

“I have a particularly close relationship with Baruel. It was one of the first companies to close a sponsorship deal with me. We have been together for more than four years and I am very happy to have them here at Barça. It is a big honour to be the spokesman for this agreement and to introduce Tenys Pé Baruel to all of my colleagues at the Club”.

Statement by Daniel Tiraboschi CEO, Baruel

“Associating the Baruel brand with FC Barcelona team aims to draw attention to the need for foot care and protection. No one would be more suitable than the most skilled superstars in the world to defend this cause. It was ‘the foot’ that united Baruel and FC Barcelona. We have managed to join the best protection with the best feet.”


El FC Barcelona i Baruel signen un acord de... per fcbarcelona

Founded in 1892

Baruel is a Brazilian company founded in 1892 that operates in the childcare markets with licensed product lines such as Disney and Xuxinha, and hygiene cosmetics with the market-leading foot care brand Tenys Pé Baruel. Product distribution reaches over 160,000 points of sale throughout the country. Over the years, the company has grown and strengthened its values with a single goal; commitment to providing wellbeing for its customers.

For further information on Baruel: www.baruel.com.br

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