Dídac Lee and Ignacio Mestre with the BODW delegation at Camp Nou / GERMÁN PARGA

The director for the Area of Media and Communication and responsibility for New Technologies, Dídac Lee, welcomed on Monday a delegation from the Business of Design Week (BODW), an important annual event dedicated to design and innovation that is organised in Hong Kong at the beginning of December every year since 2002. FC Barcelona are planning to collaborate with this initiative actively via its office in China.

The representatives from BODW have met FC Barcelona first hand and their brand marketing strategy via a presentation carried out by Dídac Lee , who spoke to the representatives in Chinese, and the CEO of the Club, Ignacio Mestre. Immediately afterwards a group photo was also taken at Camp Nou, as the party also received a guided visit of the Club’s facilities.

For the very first time, the week of design, planned for 30 November to 5 December, will have a city associated, Barcelona. The excellent relationship between Barcelona and Hong Kong and the excellent position of the Catalan city as an innovative creative centre for design, have been key in this decision. The project will go under the title of Barcelona Inspires Design.

Barcelona’s participation in the BODW will be based on three main areas. Barcelona will construct a pavilion at the Innovation, Design and Technology Fair (IDT Expo) that is organised at the fair’s location in Hong Kong. Furthermore, the Catalan capital will share its knowledge and expertise with experts participating in the BODW Forum. Finally during the week, BODW will organise a series of events linked to Barcelona in order to really welcome the city into the process.

Dídac Lee:

“The city of Barcelona is invited to Hong Kong to participate in Business Design Week, that for the first time is associated with a city and not a state. For some years now, FC Barcelona has seen the Chinese market as one of the most strategic for the club. It is for that reason that we opened an office in Hong Kong. This initiative is great for the Club’s expansion and to promote the city of Barcelona. We will give the greatest possible support to the city on behalf of the Club and via our office in China.”

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