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The announcement was made at a glittering event hosted by FC Barcelona and United Arab Bank, at Mirdiff City Centre

FC Barcelona has announced a three-year sponsorship deal with the United Arab Bank (UAB) to run till July 2016. The landmark alliance confirms UAB as “FC Barcelona Official Partner” in the UAE and means the bank is the first bank in the UAE to partner a football club. Considered the fastest growing retail bank in the UAE, United Arab Bank looks to tap into the nation’s immense passion for football in general and FC Barcelona in particular. As official partner of the club, the bank will create a range of customized Barca -themed products to fulfill the demands of the many Barca fans across the UAE.

The announcement was made at a glittering event hosted by FC Barcelona and United Arab Bank, at Mirdiff City Centre. The club was represented by Javier Faus, Vice President of the Economic and Strategic Area, and Manel Arroyo Pérez, Director at the Economic and Strategic Area. The United Arab Bank was represented by Paul Trowbridge, CEO, Tony Graham, Head of Retail Banking, and Sheikh Mohammed Abdulla Al Nuaimi, Executive Vice President.

Explaining the reasons the Club chose UAB as a partner, Javier Faus, Vice-President said: “we are extremely pleased with the agreement reached with the United Arab Bank, making UAB the FC Barcelona Official Bank in the UAE and our first financial partner outside Spain and Andorra. We have chosen the UAB for many reasons. These include its capacity for growth, the fastest in the UAE, and the enthusiasm it puts into its projects. Our Club and our members share the same philosophy and passion for football”.

FC Barcelona is famous for its unique style of football and also for being so ambitious and for defending the values and ideals that we believe in. The FC Barcelona economic vice-president also congratulated Mr Paul Trowbridge and his team “for having the initiative to place such an important advertisement in that commercial center and for the wonderful reception we have received from Barça fans. FC Barcelona is famous for its unique style of football and also for being so ambitious and for defending the values and ideals that we believe in. We are sure we will share many satisfactions with the United Arab Bank over the next few years.”

Commenting on the alliance, Paul Trowbridge, CEO, United Arab Bank said “We are excited to partner with FC Barcelona – a brand that shares the same values as ours and embodies the spirit of winning. United Arab Bank has had a very successful 2012 and 2013 and we have demonstrated our strength through our many achievements. The club’s selection reiterates our position as one of the major players in the banking sector in the region and also this partnership will help them fulfill their aspirations in the emirates.”

A great success

United Arab Bank kick started the launch with a weeklong promotion and attracted many Barça fans to register on a special website created for the launch. 14 winners get a unique once a life time opportunity to watch FC Barcelona live at Camp Nou on 24th September. The bank also intend to roll out various products and services, which will give additional an 1500 customers top end hospitality seats to watch FC Barcelona live in action over the next three years.

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