D'esquerre a dreta, Neymar, Messi, Xavi i Iniesta en format 'Simpson'

FC Barcelona and Twentieth Century Fox Consumer Products have unveiled the “Simpsonized” versions of Messi, Neymar, Xavi and Iniesta as part of a first-of-its-kind campaign featuring a collaboration between the US based company and the football club. FC Barcelona will co-create a broad line of branded merchandise that will be available to consumers in 2014.

On occasion of the 25th anniversary of the launch of the first episode of the “The Simpsons”, the FOX network has negotiated agreements with major companies and personalities in different sectors. Fox picked FC Barcelona because it is one of the most beloved teams in sports today. The agreement, which last until 2015, involves the two entities working together to create a broad range of merchandised products, with two highly differentiated focuses.

The first involves “Simpsonizing” members of the first team. The first four players to receive this treatment are Xavi, Iniesta, Messi and Neymar, although there will eventually be ten in all, the identity of whom will be revealed shortly.

The other focus is on dressing popular characters from the series in Barça uniforms. It is important to note that the “Simpsonized” players will only be used for merchandising purposes – there are no plans for them to actually appear in the TV series. In addition to FC Barcelona, other clubs involved in similar projects are Chelsea, Juventus, Boca Juniors, Zenit Saint Petersburg, Corinthians and Porto. Additional teams are expected to be announced over the forthcoming months.

The Simpsons

“The Simpsons” is the longest running scripted TV show in the United States. It has won 28 Emmy Awards and was named ‘Best Show of the 20th Century’ by Time magazine. It was a cultural phenomenon in the 1990s and has continued to be one of the most highly appraised and innovative TV shows in the world. Its 25th season is currently showing, and the 26th is already in production.

Back to top