Director Jordi Moix at the event organised by the Catalan Tourist Board / PHOTO: MIGUEL RUIZ - FCB

As usual on such tours, the packed schedule also includes time to promote Catalonia and Barça. A meeting was held today with local tour operators and reporters to explain the attractions of Catalonia as a tourist destination, using Barça’s international projection to support the cause.

Director Jordi Moix presented the event in the Rajamangala National Stadium before 140 people, while the club’s commercial and marketing manager, Laurent Collette, spoke about what Barça can offer both to corporate guests and tourists.

Attractions of the club

Colette spoke about FC Barcelona and what makes it so different from other leading clubs around the world, including its huge international fan base and world leading following on social networks. He also discussed what Barça can do for tour operators, the possibility of hosting events in the Camp Nou, the hospitality and VIP services, and the ‘Camp Nou Experience’ as the finest way of understanding what FC Barcelona means.

The Agència Catalana de Turisme was represented by David Miró, director of Tourism Promotion from Southeast Asia to Singapore, who spoke about Catalonia’s many attractions, from its cuisine to such destinations as the city of Barcelona and the Costa Brava. The Catalan Tourist Board and the Catalunya brand are official collaborators with the 2013 Asian Tour.

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