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Antoni Rossich and D. Shivakumar

FC Barcelona and Nokia India signed an agreement in New Delhi today which means the company will become the Club’s regional partner in India, Nokia India has thus become the first ever company in India to be associated with the Club in this way. The agreement was presented by D. Shivakumar - the Senior Vice President of Nokia IMEA (India Middle East & Africa) and the Director General of FC Barcelona, Antoni Rossich, who stressed the importance of the alliance, given that this is the first sponsorship deal the Club have ever signed in India.

As part of the new agreement, Nokia India presented the campaign 'Tiki Taka with Nokia Lumia', to increase interest in the game and specifically in FC Barcelona within the country. The campaign will give 11 lucky winners the opportunity to travel to Barcelona to get to know the team’s players and watch a game at the Camp Nou. Indian fans and youngsters in general can thus feel closer to the Club.

With football now India’s second most popular sport, the deal between FC Barcelona and Nokia Índia presents a great sponsorship opportunity with a prestigious international brand and strengthens the commercial connections in a region which has been identified as strategically important for our organisation. It also shows the great global interest our Club creates, with companies throughout the world keen to associate themselves with the values and identity that FC Barcelona projects onto the international stage.

Nokia India is the Indian arm of the Finnish multinational communications company, which has been the leading supplier in the world of mobile phones since 1998. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

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