Messi, one of the first protagonists of the campaign / PHOTO: MIGUEL RUIZ - FCB

FC Barcelona has launched a campaign called “Visca el Barça, visca l’espectacle”/“We love Barça, we love football” to encourage members and fans to come to the Camp Nou. Once again, it is the players' messages that form the core element of the campaign.

After the success and media repercussions of the last few seasons with the "Ens hi deixem la pell" campaign, FC Barcelona is running a ticketing promotion for the fourth season in a row. This time the campaign is highlighting the great football and amazing performances that can be seen each match day at the Camp Nou. And the campaign is illustrated with real photographs taken at the stadium recently.

Players in starring roles

Cesc Fàbregas and Leo Messi are the players that will be promoting the next game at the Camp Nou, against Zaragoza. But the “Visca el Barça, visca l’espectacle” campaign will also involve other first team players like Carles Puyol, David Villa, Xavi Hernàndez, Dani Alves, Víctor Valdés, Gerard Piqué, Andrés Iniesta, Javier Mascherano, Pedro and Abidal. Advertising agency Caldas Naya, and its creative director Gustavo Caldas, will once again be in charge of this season's advertising campaign.

The “Visca el Barça, visca l’espectacle” campaign will regularly be appearing on Barça TV, the radio, the press, online media and advertising outside the Camp Nou. It all forms part of a progressive improvement in attendances at the stadium, with better figures every season. In fact, the first ten games this season were watched by an average of 80,958 spectators. And these numbers could grow even higher thanks to plans to optimise the Seient Lliure system. On average about 14,000 unneeded seats are freed up for matches at the Camp Nou in order for somebody else to enjoy the experience of watching a game in the stadium.

Participation of fans

The campaign will also include a viral action and a competition in which fans and members will be able to win such terrific prizes as tickets for matches and shirts signed by the players. On Barça's Facebook page, anybody can view a video showing a series of great plays involving Barça players. Users can then use the number keys to enjoy the show in first person by selecting the different plays via their keyboard ("impossible combinations", "slaloms," "dribbling," "Xavi 360º," "celebrations"...)

To complete the interactivity of the campaign with users, there will also be a very simple competition based on voting, whereby users select the play they like the best and send their comments to fcbticketing@gmail.com. From all the entrants, there shall be a draw for tickets to see a game at the Camp Nou and signed shirts.


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