President Sandro Rosell. PHOTO: www.globesoccer.com

Speaking at the VI Dubai International Sports Conference, held this Wednesday and Thursday, Club president Mr Rosell explained: "As long as we balance our costs, new technology in the Asian markets is the only way to keep moving forward."

FC Barcelona has made a clear commitment to expansion in the digital world, reaching agreements with Google+ and Tencent WEIBO, the main internet content provider in China.

Speaking to us from Dubai, Mr. Rosell explained that the team's sporting achievements under Guardiola have helped the Club's popularity grow around the world, proof of which is total of 180,000 members currently signed up.

Rosell backs "Financial Fair Play"

Mr Rosell also spoke about the UEFA campaign "Financial Fair Play," a vital issue in European football.  "Something's missing.  The first thing to do is apply the rules of 'Financial Fair Play'.  It's not reasonable that one club doesn't pay another."  Mr Rosell gave FC Barcelona as an example – the directors of the club are elected by the membership – while at Chelsea, one owner has a free hand to invest and increase the club's capital.

300 million users

The agreement with Tencent is a strategic alliance with a company that has 300 million registered users and will open the door to the presence of FC Barcelona in Chinese social networks.  This represents the first step in consolidating Barça in the world's most populated country.  Elsewhere, the agreement with Google makes Barça the first club in the world to exceed 50,000 fans, ahead of the Dallas Cowboys and Chelsea FC. FC Barcelona took part in the world launch of the professional profiles in Google's social network, together with organisations such as UNICEF.

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