Camp Nou

Society is evolving towards a New Digital Era, technologies are converging and changes are happening faster than ever. People are already requesting more digital services.

The rapid advance and affordability of new technologies is driving people to adopt them en masse. They make their lives easier, and organizations and their ecosystems must change in order to improve their competitive position.

Nowadays it is essential for us to understand our customers’ behaviour. In the sports industry, fans can access a broader range of entertainment than ever and new competitors are appearing, including “at home” experiences.

Digital Transformation is not only a defensive action, but also provides new business opportunities, generates income and achieves efficiency. This transformation is driven by the growth of four main tools, commonly known as SMAC (Social Media, Mobile, Analytics and Cloud). These have a crucial role both on venue and off venue for any sport or activity that wants to attract the new digital user, including fans, but also companies and other stakeholders.

Moreover, the use of technology in professional sports in general and football in particular is generating a large flow of data that is exponentially evolving in terms of quantity and quality. Short-term decisions based on information will play a very important role in the performance of players and their teams’ impact. Match analysis, sports performance and an understanding the dynamics of the game are some of the fields that are somehow going to evolve in the coming years.

With this in mind, the challenges and opportunities of digitalization in the sport industry (and the entertainment business in general) are associated to two key areas:

Digital Experiences in the Sports Industry

Technology is changing sport in several ways (helping referees, providing more tools to coaches, etc.) but the greatest impact is happening in technology-driven business models. Big clubs and media providers are no longer alone in the sports business and newcomers have taken advantage of technology to put themselves on the map. This implies a risk for traditional companies but also presents new opportunities. Specifically, considering that the userwants to shift from being a passive spectator to one who can interact with everything related to their team (and the game itself), it is crucial to improve the customer experience at all points of contact (Customer Journey) by implementing tools that facilitate a connected life.

Performance Analytics

The huge amount of data that organizations are able to collect from their environments is continuously improving the performance of athletes and players. Data analysis as it has been understood so far has failed to understand the development of the game itself. The incipiency of studies showing how players interact with their peers, from the theories of dynamical systems, will change the way we understand the game and its decision-making

The aim of this event is to offer a global forum for debate of the impact of technology and data analysis on the sports business and performance, focused on football. Many of the leading professionals from the fields of business and sports performance will meet in Barcelona on November 19 to share their knowledge at what will hopefully become an annual event.