July 18th

Xavier Asensi. Global Commercial Director
As the Global Commercial Director for Futbol Club Barcelona, Xavier Asensi plays a key role in club’s commercial efforts and marketing sector. Prior to joining the football club, he had been living in China in across 3 different cities for almost 7 years where he worked on various entrepreneurial endeavours before working in the venture capital sector. He joined FC Barcelona in 2010 taking up the role of Area Manager for Asia. In 2013 he relocated to Hong Kong as Managing Director – APAC where he opened up the first Asia Pacific Headquarters for FC Barcelona – the first ever office opened outside of Barcelona. In 2017, he take up an additional role as Commercial Director. Since then, the strategic move has resulted in a growth of regional and global partners alike.

Guillem Graell. Chief Marketing and Communication Officer
As Chief Marketing and Communication Officer of FC Barcelona Guillem Graell is responsible of leading the global growth of the Barça Brand across the strategic markets. Prior being named on his current position, Guillem has been CMO & Communication Director for the Codorniu Group (leading spanish wine Group) and held numerous marketing and management positions at FMCG leading companies such as Chupa Chups, Reckitt Benckisser and Procter & Gamble in several locations across Europe.

William T. Mannarelli. Director Espai Barça
William started his career working in the Sports & Entertainment Industry working for the Anschutz Entertainment Group as the Project Manager overseeing the successful completion of the O2 World Berlin in 2008. From there, William served as ICON Venue Group’s Vice President responsible for ICON's European operations based in Berlin, Germany. While serving as ICON’s European Project Executive, William was responsible for all aspects of ICON’s engagements in Hamburg, Bern, Helsinki, Yekaterinburg, Geneva, Lausanne, Seoul, Barcelona, Fribourg and Dubai. Additionally, William spearheaded ICON’s efforts in Rome representing Federazione Italiana Giuoco Calcio (FIGC) in their efforts to secure the UEFA EURO 2016 for Italy. Finally, William was also in charge of consulting projects for the Turkish Basketball Federation (TBF), Palais Omnisports de Paris-Bercy (POPB) and Stadium Spartak in Moscow, Russia.In July 2014, William decided to take on new responsibilities and moved to Barcelona, Spain to work as FC Barcelona’s Project Director overseeing the Espai Barça Project.

Joan Carles Raventós. General Manager Barça Licensing & Merchandising
As a General Manager of Barça Licensing & Merchandising, Joan Carles Raventós is responsible of the new Club’s company for the development of the retail and license business. He started his career in Televisió de Catalunya for more than 14 years, in different positions like Head of News & Sports Administration and Head of Sports Rights. From there, Joan Carles has been the General Manager of a marketing company of Mediapro Group. In July 2010, he began a new stage in FC Barcelona as a Professional Sports Director until 2017 when he started as a Director of Commercial Business Projects. In September 2017 he was appointed to carry out the transition between Nike and the Club until the July 1st, the first day of the new company BLM operating the new business.

July 19th

Spencer Nolan. Global Head of Media
Mike Wragg. Global Head of Research
Pablo Bellido. Co-Managing Director Spain

James B. Gambrell. CEO

Enric Llopart. Director of Digital
Oriol Boix. Project Manager FC Barcelona Website
Atenea Perez. Media Manager


Guillem Gallego. Marketing Director

George Mead. Global Partnerships & Brand PR Manager

Stephen Mault. Marketing Director