Speaker Name

Rayde Luis Baez

Company / Club  

Euroleague Basketball

Position inside the Company/Club

Former Head of Digital & Content Marketing at Euroleague Basketball
(Now Managing Director at WWP Group)

Speaker Biography 

Born and raised in Dominican Republic, and relocated to Barcelona almost a decade ago. Previous to my current role as Managing Director at the WWP Group, I oversaw the strategic steering and business of Euroleague's digital output and content marketing initiatives, as well as the day to day relationships with Euroleague’s top partners, including Turkish Airlines, Adidas, 2K Sports, Spalding, Efes Pilsener, Intersport, New Era Cap, VTB Arena and Upper Deck, in a joint creative effort that continuously delivered return on investment.


From Mobile First, to Mobile Everything

Presentation synopsis

How at Euroleague designed its content and engagement strategy to revolve around creating an experience that catches up with current consumption patterns, as everyday life has turned in a "on the go, on the spot" reality, where everything happens in small bursts of time dedication. It is as important to empower consumers to get o experience your property whenever they want (and can), as it is to design content that allows for quick consumption and scalable engagement. And for all that, it is essential to understand and embrace mobile as the holy grail.