At Masia 360 we understand how FC Barcelona athletes enter a decisive stage of their path towards professionalism when they reach 16 years. This is when we intervene directly by preparing them for this new challenge. A number of communication workshops are held, where they learn to speak in public, deal with press conferences and mixed zones, and cope with different kinds of relationships with the media so that they are ready to give their first personal interviews. There are workshops to introduce them to the worlds of finance, marketing and advertising, three areas that will form part of their professional careers, as well as the creation of their own brand, which needs to be in keeping with that of the club.