Luis Cardo


BS in Economics and Business Science, Luis joined Telefonica in 1995, going on to serve in different executive roles within the Group in Madrid, Miami, Guatemala and Beijing.
In April 2013, Luis joined Telefonica Dynamic Insights (TDI).
As Country Manager, he was responsible for the launching of Smart Steps in Spain in 2014. Smart Steps is currently helping the public and private sectors serve customers in the fields of transportation, tourism and retail.



Smart Steps: mobility and people characterization through mobile data.

Smart Steps is an Insights solution that uses anonymous and aggregated mobile data to help organisations make better business decisions based on actual behaviour.
The TDI Unit focuses on the development of products and services that leverage Telefónica’s global big data assets to provide insight to other companies, institutions and industries.
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. Along with its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, the company has a significant presence in 21 countries and a customer base that amounts to more than 341 million access points around the world.