John Winborn


John Winborn is responsible for technical operations for the Dallas Cowboys Football Club, AT&T Stadium and all Jones Family related entities. Winborn oversees a team of IT professionals dedicated to maintaining the Cowboys' reputation as the leading franchise in professional sports and supporting businesses ranging from oil and gas to real estate development.

Previously, Winborn spent 13 seasons in Major League Baseball with the San Diego Padres, Milwaukee Brewers and San Francisco Giants. He has an extensive background in international sports including stints with the 1994 FIFA World Cup, the 1996 Atlanta Olympic Games and the 2004 Olympics in Athens.



Leveraging technology to create new business opportunities

The CIO of the Dallas Cowboys will discuss how technology and a robust infrastructure help create new business opportunities, channels, and experiences. The Cowboys attract world-class sponsors and events while creating an engaging fan experience that enhances the action on the field. Learn how technology and the power of a sports brand cultivate revenue through ancillary businesses and serve as the foundation of a new world headquarters. Explore how analytics give the organization a competitive advantage on and off the field.