Speaker Name:  

Jerry Newman

Company / Club:   

Facebook

Position inside the Company/Club:

Sport Lead, EMEA

Speaker Biography 

Leading Sport for Facebook across EMEA, Jerry has over 15 years of sports media and marketing experience. Prior to joining Facebook, Jerry led the Digital Strategy for Chelsea FC where he focused on driving the relationship the club has with its millions of fans globally and leveraging this asset to drive greater commercial value for the club. The experience he has gained working for both governing body and club in Media, Marketing, CRM, Digital and Sponsorship gives him a unique understanding of each of these verticals and how digital can blur and disrupt traditional models to drive innovative experiences for fans and greater value for rights holders and sponsors.

Presentation Title:

“VIDEO FIRST”

Presentation synopsis:

Over the past five years Facebook Inc has made huge developments in its products to provide its community with the right tools to publish and share moments. This presentation will give you an insight into changes in the platform and how the sports world is leading the way in utilizing the platform to engage and grow a global fanbase.

Track

MOBILE FIRST