Enric Jové

SPEAKER BIOGRAPHY:

Enric Jové is currently the CEO of McCann WG Barcelona and the CIO of McCann WG Spain, a position he has held since 2009, despite arriving at the company in the year 2000. In his time at McCann Group, he has held executive positions in various companies of the group, always specializing in digital business.

In 2009, McCann Teammates was formed, a company which specialized in managing digital platforms of public figures, most of them athletes, such as Rafa Nadal, Pau Gasol, Maria Sharapova, Lionel Messi, Alberto Contador and Iker Casillas, among others.

At the same time, he served as the Director of Digital Programs at the ESIC School of Business where he created the Master in Digital Business (MDB) in 2011. As an economist in training, he studied higher education at the University of Barcelona and would go on to do a Masters in Marketing. In his career prior to working for advertising agencies, he worked for banks ‘la Caixa’ and ‘Sabadell’.

 

PRESENTATION:

Social Media and Sport: Fan engagement to the limit

In the last five years, Social Media in the sports world has become arguably the most crucial weapon in creating a direct channel to connect with fans and build loyalty with them on a global level. Not only a platform of communication, it can also be used as a media in itself to increase the value of sponsorship and marketing, as well as increase engagement with fans. Understand the rules of social platforms and how to use it to increase its value is one of the most important issues of the marketing and communications department, and also for the players.