Company / Club:

Cricket Australia

Position inside the Company/Club:

Head of Digital

Speaker Biography:

Finn is an award winning digital executive with a track record of transforming sports media. At Cricket Australia, his team is focussed on better knowing and serving cricket fans through technology. Cricket Australia Digital is responsible for developing and delivering the organisation's customer-facing technology and content, including the market-leading Cricket Australia Live app, Cricket Network and the MyCricket suite of products for grassroots participants. A team of journalists cover cricket across the world without fear or favour. Now a profitable digital media business, CA Digital is responsible for commercialising all of CA’s platforms, including its 25-plus social accounts It sells subscriptions direct to market across the world for both Cricket Australia and other cricket boards, Finn’s team produces more than 110 days of live broadcast each year, giving CA complete end to end control on the customer experience.

Presentation Title:

Clearing the boundaries

Presentation Synopsis:

How Cricket Australia Digital has used data to create great customer experiences that help grow the sport from grassroots to the stadium.

Track:

DATA DRIVEN DECISION-MAKING