Barça are the first football club in the world to hold a Q&A on Facebook
The post and accompanying media garnered more than 230,000 likes
FC Barcelona trail blazed to the forefront of social media as it became the first football club to hold a Q&A on Facebook. The online Q&A session with Cesc Fàbregas this week generated 230,000 likes on different social media platforms. Last season, Barça were the first club to hold a Google+ Hangout in three languages, with Gerard Piqué, and earlier this season Barça became the first club to open up an official account on LINE.
Interaction and participation
Cesc interacted with the Barça fans on Facebook for a little over half an hour, and in that time he answered 30 of 3,300 questions that were tagged with #AskCesc and #CampNouLive. One of the questions the midfielder answered was Gerard Piqué’s, who didn’t want to miss out on his team-mate’s chat.
The Facebook Q&A post received nearly 30,000 likes while the photos and videos in the post itself and on Instagram picked up nearly 200,000 likes.
Barça, the leading club on Facebook thanks to its 47.1 million fans, are committed its digital strategy which includes the #CampNouLive programme, which has allowed fans to interact with Gerard Piqué, Dani Alves, Xavi Hernández and Javier Mascherano.
Barça have nearly 87 million fans across different social media platforms. A couple months ago, the Club was acknowledged as the leading sports team on social media at the Social Media Awards.