The current trend is to link Smartphones with social networks. This has put Barça in a privileged position, as it is already the world leader in terms of social networks associated to sport. There are more than 60 million followers of the club on such platforms. Barça has also set new standards with the way it manages its presence on social networks, winning the Star Count award in 2012. On Facebook, it has some 41 million fans, and on Twitter it can boast 14.8 million followers. In addition, it has more than 3.2 million Google+ followers, and on the biggest social networking website in China, it has another two million people using its account. The official FC Barcelona Youtube channel has more than 664,000 subscribers, more than any other football club in the world.
Instagram, the biggest photography network in the world, is the latest site where Barça has once again proved to be a resounding success. In just a matter of weeks, the Club passed the 120,000 users mark, making it the number one football club in the world.
FC Barcelona has been a major supporter in recent years of the consolidation of its home city as the venue for the Mobile World Congress (MWC 2013), the most important mobile technology fair in the world. Barça’s active role has helped establish its position in the world market, and this year the Club will be working throughout the MWC13 to establish collaboration agreements with some of the biggest names in the sector.
GSMA, the organisers of the Mobile World Congress, named Barcelona as the Mobile World Capital until 2018. This has brought major economic benefits to the city, estimated at around 3,500 million euros over six years.
The Club’s support for the MWC to remain in Barcelona is part of its strategy to help with any projects that foster the image and economy of the city and nation. The collaboration agreement between the Mobile World Congress and FC Barcelona was sealed last year in the presence of the delegate councillor for GSMA, John Hoffman, FCB president Sandro Rosell, and the director responsible for new technologies, Dídac Lee. “We believe this to be a great opportunity for the city and the club”, said Dídac Lee at the time.
Lee, President Rosell and first team star Cesc Fàbregas have also recorded welcome messages for the millions of visitors that will either be coming in person to the MWC or will be attending the many activities in virtual fashion via the event’s website.
FCB Apps sets new technological standards
FC Barcelona is working actively to use digital products and services adapted to different supports and platforms to get closer to its fans and members. New technologies, and most particularly Smartphones and mobiles apps are a terrific way of spreading the Barça message around the world. As Dídac Lee has said, “FC Barcelona wants to set world standards for technology. We have covered a lot of ground but there is still a lot to do”.
Over the last year, FCB has been developing its FCB Apps Programme to bolster the mobile sector in the country and support young developers and companies in this field of technology. Over the next few months, the Club will be launching even more mobile apps thanks to this programme, with several official apps already available on the market, namely FCB iCroms Evolution, FCB Toons Town, FCB Team Cam, FCB Fantasy Manager 2013, FCB Starscup, FCB Regal Shootout, FCB Live!, FCB World Tap and FCB Watch.