FC Barcelona has passed the six million followers mark on Google+ and maintains its position as the leading sporting club on the platform
“It’s more than just the numbers, Barça has become a reference point on the social networks we are present on”, commented Dídac Lee, the Club’s Director of New Technologies
Three million on Tencent
FC Barcelona has also passed three million followers on the Chinese social network Tencent Weibo. The team’s Asian Tour consolidated the Club’s popularity amongst the Asian fans and has made them the football team with most followers on the Chinese site.
FC Barcelona now has more than six million followers on Google+. The Club remains the leading sporting institution on Google’s social network and have seen a remarkable growth over the last few months. Barça was the first Spanish League Club to unveil its official profile on the social network in November 2011 and is the leading sports club on Google+, ahead of teams such as Chelsea FC, Real Madrid or Manchester City. The Club boasts nearly 75 million followers across all social network platforms (Facebook, Twitter, Google+, Youtube, Tencent, Instagram and Pinterest).
Last season saw Google+ become a new tool for bringing the Club ever closer to its fans all over the world. Via Google+ Hangout under the name #CampNouLive, a number of players, such as Gerard Piqué, Dani Alves, Javier Mascherano and Xavi Hernández have answered fans’ questions in digital encounters and of course supporters can also follow all the news about the Club, with videos and photos on the Google+ site.
Dídac Lee believes the social networks: “are a way to bring Barça closer to every one of our supporters” and sees them as an indicator of the Club’s image: “it’s more than just the numbers - Barça have become a reference point on the social networks we are present on. Consolidating our position as leaders on Google+ and on Tencent Weibo are evidence of the Club’s good health”.
Sr Lee also expressed his satisfaction at the Club’s presence on YouTube, where it recently reached one million subscribers.