FC Barcelona, first football club in the world with a million YouTube subscribers
Since it was created in 2006, the club has posted 5,500 videos, which have been viewed more than 185 million times
The channel has been consolidated in 2013 and its varied content has smashed world records
FC Barcelona has more than a million subscribers to its YouTube channel, making it the first football club to reach seven figures, and consolidating Google’s social videos site as the main method for sharing multimedia material with Barça fans around the world.
Since it was created in 2006, the club’s official channel has presented more than 5,500 videos, equating to 185 million views and more than 153 million minutes of watching. It is the most popular sports channel in Spain and the second biggest in the world after that of the NBA.
Consolidation in 2013
In 2013, the official YouTube channel reaffirmed its global leadership among sports clubs with almost half of the current million subscribers having signed up in 2013 (447,000). Last June smashed all previous records with an astonishing 11.7 million views, with the presentation of Neymar being one of the most watched sports videos ever on YouTube.
First team training sessions, match highlights, promotional and institutional events, music videos, unseen footage, goals scored by youth teams, action involving the club’s other sports teams, and much more content, much of it exclusive, have helped to boost interest in this multilingual channel, which this season has started to offer live broadcasts of press conferences given by the players and staff and #CampNouLive, a formula for bringing Barça and its players closer to their fans around the world through videos and Google+ hangouts.
The five most watched videos, all of which had over two million views, were:
1. Camp Nou tribute to Pep Guardiola
2. Justin Bieber trains with the first team
3. Neymar appears at the club for the first time
4. Thank you Pep!
5. A goal with Barça DNA